教材的主要内容如下: 1.严格按照《基本要求》编写。 2.加大听说技能、特别是实用交际能力的训练,把培养一定的实用口语交际能力作为本教程的重要任 务。 3.加强对应用文等实用文体阅读能力的培养,满足将在一线工作的学生实际的涉外交际需要。 4.认真贯彻“学一点、会一点、用一点”,“听说读写译并重”和“边学边用、学用结合”的原则。
Unit 1 Understanding Cultural Differences
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do
Section 3 After-class Activities: Listen for More
Unit 2 Conducting a Survey
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do
Section 3 After-class Activities: Listen for More
Unit 3 Making a Presentation
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do
Section 3 After-class Activities: Listen for More
Unit 4 Establishing Business Relations
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do
Section 3 After-class Activities: Listen for More
Unit 5 Promoting Products and Services
Section 1 Before-class Activiues: Getting Things Ready
Section 2 In-class Activities: Things to Do
Section 3 After-class Activities: Listen for More
Unit 6 Attending Fairs and Exhibitions
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do
Section 3 After-class Activities: Listen for More
Unit 7 Managing Human Resources
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do
Section 3 After-class Activities: Listen for More
Unit 8 Starting Your Business Online
Section 1 Before-class Activities: Getting Things Ready
Section 2 In-class Activities: Things to Do
Section 3 After-class Activities: Listen for More
Vocabular
Phrases