本教材在服务哲学思想的指导下，系统讲授了交通、餐饮、住宿、景区、旅行社和旅游产品、旅游营销等旅游业传统业务领域和特种旅游、休闲娱乐、户外运动、节庆会展、沟通、文化、可持续发展等旅游业新兴课题中所涉及的专业英语知识和英文表达方式，体系完备、体例新颖、具有明显的阶梯性，并注重案例教学以提升学生的专业英语应用能力。本书既可以作为普通高等院校旅游管理相关专业的专业英语教材，也可作为旅游从业人员的学习手册，供其提高专业英语水平及查阅之用。

于立新，博士，教授，硕士生导师；现任西安科技大学管理学院旅游系副主任。以访问学者身份，先后赴比利时安特卫普大学、加拿大BROCK大学、美国Troy大学、美国明尼苏达州立大学从事合作研究工作。发表学术论文30多篇，主持省市基金、企业横向等科研课题20多项，主编教材2部，撰写专著2部。

CONTENT Unit 1 Service 1 PARTⅠTEXT 1 Text A What Are Services? 1 Text B Service Level Agreement: Consequences for Non-performance 6 PART Ⅱ DIALOGUE 9 Dialogue 1 Applying for a Visa 9 Dialogue 2 Booking Tickets 11 PART III GOOD TO KNOW：Transportation Terms 13 PART IV EXERCISES 13 Unit 2 Tourism 18 PART Ⅰ TEXT 18 Text A Defining Tourism 18 Text B Tourism, Good or Bad 22 PART Ⅱ DIALOGUE 26 Dialogue 1 Changing Foreign Currency 26 Dialogue 2 Taking a Taxi 27 PART III GOOD TO KNOW：At the Airport 28 PART IV EXERCISES 29 Activity 1：New Headline 34 Unit 3 Hospitality Industry 36 PART Ⅰ TEXT 36 Text A You Are What You Eat 36 Text B Hostel 40 PART Ⅱ DIALOGUE 45 Dialogue 1 At the Information Desk 45 Dialogue 2 Security Check 46 PART III GOOD TO KNOW：In the Restaurant 48 PART IV EXERCISES 49 Unit 4 Tourism Attraction 54 PART Ⅰ TEXT 54 Text A Touring round Banff 54 Text B Tourism Attraction 60 PART Ⅱ DIALOGUE 63 Dialogue 1 Going Through Security 63 Dialogue 2 Announcements at the Gate 64 PART III GOOD TO KNOW：The Types of Luggage 65 PART IV EXERCISES 65 Activity 2：Incoming Tourists’ Overall Impression on China 69 Unit 5 Tourist Product 72 PART Ⅰ TEXT 72 Text A The Silk Road, from Xi’an to Kashgar 72 Text B Banpo Museum 79 PART Ⅱ DIALOGUE 82 Dialogue 1 On the Plane: Captain’s Announcement 82 Dialogue 2 On the Plane: Having Meal 83 PART III GOOD TO KNOW：Maintenance and Safety 84 PART IV EXERCISES 85 Unit 6 Tourism Marketing 91 PART Ⅰ TEXT 91 Text A Tourism Marketing 91 Text B Accor Launches Backpacker Brand 93 PART Ⅱ DIALOGUE 95 Dialogue 1 Immigration Formalities 95 Dialogue 2 Luggage Claiming 97 PART III GOOD TO KNOW：Housekeeping 98 PART IV EXERCISES 98 Activity 3：Huizhou Trilogy 105 Unit 7 Communication 106 PART I TEXT 106 Text A Developing Interpersonal Skills 106 Text B The Concept of “Face” in Chinese-American Interaction 111 PART Ⅱ DIALOGUE 115 Dialogue 1 Customs Clearance 115 Dialogue 2 Reserving a Room 116 PART III GOOD TO KNOW：Chinese Traditional Items 118 PART IV EXERCISES 118 Unit 8 Special Interest Tours 123 PARTⅠ TEXT 123 Text A Virtual Tourism 123 Text B Adventure Tours in Antarctica 127 PART Ⅱ DIALOGUE 131 Dialogue 1 Arranging the Luggage 131 Dialogue 2 Tidying the Room 132 PART III GOOD TO KNOW：Cashier’s Terms 133 PART Ⅴ EXERCISES 134 Activity 4：Freedom Trail 138 Unit 9 Sports and Outdoor Activities 139 PART ⅠTEXT 139 Text A Backpacking 139 Text B Sport Tourism 145 PART Ⅱ DIALOGUE 149 Dialogue 1 Room Service 149 Dialogue 2 About the Use of Safe-Deposit Box 150 PART III GOOD TO KNOW：Chinese Art 152 PART IV EXERCISES 152 Unit 10 Leisure and Recreation 158 PART ⅠTEXT 158 Text A Elephant Tourism in Laos 158 Text B Cruise 162 PART Ⅱ DIALOGUE 166 Dialogue 1 Additional Bed 166 Dialogue 2 Laundry Service 167 PART III GOOD TO KNOW：Business Service 168 PART IV EXERCISES 169 Activity 5：The Ski Resort 175 Unit 11 Ecotourism 178 PARTⅠTEXT 178 Text A Ecotourism 178 Text B The Role of Ethics in Ecotourism 180 PART Ⅱ DIALOGUE 183 Dialogue 1 Maintenance Service 183 Dialogue 2 Lodging a Complaint at a Hotel 184 PART III GOOD TO KNOW：Traditional Chinese Architecture 185 PART IV EXERCISES 185 Unit 12 Tourism Culture 191 PARTⅠTEXT 191 Text A What Is Religion? 191 Text B Films in Contemporary China 196 PART Ⅱ DIALOGUE 198 Dialogue 1 Booking a Table 198 Dialogue 2 Having Western Food 200 PART III GOOD TO KNOW：Sports Items 201 PART IV EXERCISES 202 Activity 6：Museum Visitors’ Survey 207 Unit 13 Tourism Impact 216 PART ⅠTEXT 216 Text A Social Impacts of Tourism 216 Text B Ecological Impacts of Tourism 218 PART Ⅱ DIALOGUE 220 Dialogue 1 Booking Tickets for Shows 220 Dialogue 2 In the Fitness Center 221 PART III GOOD TO KNOW：Public Transportation 222 PART IV EXERCISES 223 Unit 14 Tourism Sustainability 228 PART Ⅰ TEXT 228 Text A Tourism Development in Cyprus Needs to Be Sustained 228 Text B The Tourist as Target: Direct Victim of Political Instability 229 PART Ⅱ DIALOGUE 234 Dialogue 1 Hairdressing 234 Dialogue 2 Booking Facilities and Personnel 235 PART III GOOD TO KNOW：Chinese Dishes 236 PART IV EXERCISES 237 Activity 7：Sherpa 240 Appendix: Key to the Exercises 242 REFERENCES 260