本书是一本从商业原理、网络技术及社会环境三大主题相结合的角度论述电子商务的优秀教材。全书内容丰富，结构清晰，共分四个部分：电子商务导论；电子商务的技术基础；商业概念和社会问题；电子商务应用实务。
主要作者简介
肯尼思·劳东（Kenneth C. Laudon） 美国纽约大学斯特恩商学院信息系统教授，获得斯坦福大学学士学位和哥伦比亚大学博士学位。主要讲授的课程有：数字化企业的管理、信息技术与企业战略、职业责任以及电子商务与数字化市场等。 出版有关电子商务、信息系统、组织、社会等领域的著作12部，发表相关论文40多篇。目前致力于大规模信息系统和多媒体技术的规划与管理的研究。 美国国会认定的领域专家，曾任美国国会技术认证委员会、总统办公室以及数个国会执行委员会的研究员和顾问。多家咨询公司的内部培训师和众多《财富》500强企业的信息系统规划与战略顾问。
第Ⅰ篇 电子商务导论
第1 章 革命刚刚开始
第 2 章 电子商务的商业模式和概念
第Ⅱ篇 电子商务的技术基础
第 3 章 电子商务的基础设施：互联网、万维网和移动平台
第 4 章 开发电子商务平台：网站、移动端和App
第 5 章 电子商务安全与支付系统
第Ⅲ篇 商务概念和社会问题
第 6 章 电子商务营销和广告概念
第 7 章 社交化、移动化和本地化营销沟通
第 8 章 电子商务引发的道德、社会和政治问题
第Ⅳ篇 电子商务应用实务
第 9 章 网络零售和在线服务
第10章 网络内容服务与网络媒体
第11章 社交网络、拍卖网站与门户网站
第12章 B2B电子商务：供应链管理与协同商务
E-commerce. Business. Technology. Society. 13E provides you with an in-depth introduction to the field of e-commerce. We focus on key concepts, and the latest empirical and financial data, that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy.
Just as important, we have tried to create a book that is thought-provoking andcurrent. We use the most recent data available, and focus on companies that you are likely to encounter on a daily basis in your everyday life, such as Facebook, Google, Twitter, Amazon, YouTube, Pinterest, eBay, Uber, WhatsApp, Snapchat, and many more that you will recognize, as well as some exciting startups that may be new to you. We also have up-to-date coverage of the key topics in e-commerce today, from privacy and piracy, to government surveillance, cyberwar, social, local, and mobile marketing, Internet sales taxes, intellectual property, and more. You will find here the most up-to-date and comprehensive overview of e-commerce today.
The e-commerce concepts you learn in this book will make you valuable top otential employers. The e-commerce job market is expanding rapidly. Many employers expect new employees to understand the basics of e-commerce, social and mobile marketing, and how to develop an e-commerce presence. Every industry today is touched in at least some way by e-commerce. The information and knowledge you find in this book will be valuable throughout your career, and after reading this book,we expect that you will be able to participate in, and even lead, management discussions of e-commerce for your firm.
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